What prospective students really want

Vicky Hayhurst26/04/2018

At Revolution Viewing, we understand that as well as our clients being happy with the videos, virtual tours and virtual open days that we provide, the intended audiences of these rich media solutions have to be happy too. That’s why, in 2015, we launched our annual primary research programme with prospective students. Since then we have spoken with over 1,500 prospective students through a variety of focus groups and online surveys.

Our research uncovers the needs and wants of prospective students from years 11, 12 and 13, from different backgrounds and from the UK as well as overseas. It helps us to understand exactly what prospective students expect from university rich media content. Our insight is aimed at enabling universities to maximise the generation, usage, impact and influence of your rich media content.

Topics we have covered include:

• What types of rich media solutions prospective students need and want throughout the student recruitment cycle (Years 11, 12, 13 – UK and International)
• The differences and similarities between expectations of prospective students from different backgrounds and year groups (Years 11, 12 and 13 – UK)
• How to produce rich media content that will influence the opinions of prospective students so that they enquire at or apply to universities that they were not already considering (Years 11, 12 and 13 – UK)
• How to produce video content that is going to have impact and influence on prospective student audiences (Year 13 – UK and International)
• How to produce virtual tours, virtual open days and other digital student recruitment content that is going to have impact and influence on prospective student audiences (Years 11, 12 and 13 – UK)

Each time we deliver a research study, we work with another higher education partner to ensure that our processes are robust and that our findings and recommendations are valid.

With research presentations to suit all group sizes, roles, experience and the time you have available, we are delighted to present this sector-leading insight at no cost. To find out more, please contact me at vicky.hayhurst@revolutionviewing.com