Since starting at Revolution Viewing four years ago, I have visited 106 UK universities. My visits range from project briefings and debriefings, to delivering research presentations about what prospective students need and want from rich media, to strategic consultancy with senior marketeers to help universities plan their rich media requirements alongside their overarching student recruitment strategy.
Revolution Viewing’s work and client base mean that we have a unique insight into how the sector is using rich media content in the pursuit of student recruitment.
Whilst we’ve seen an increasing number of universities starting to take video, and other rich media content such as virtual tours and virtual open days, much more seriously, there is still a long way to go if universities really want to make rich media content work as hard as it could do and should do.
Here are some top tips to help you make the most from your rich media content spend:
Let’s not forget that there has also been some fantastic work in this area where universities have been achieving great returns from rich media solutions. Read more about what the sector has been doing well in a slightly longer version of this blog in University Business.
And if you need help, you know where we are: firstname.lastname@example.org
*Statistic taken from RV’s primary research programme with prospective students, in collaboration with Hotcourses Group