Engage your audience with user-generated, personalised video via our Personalised Video Builder - and generate data and leads via the choices they make
Middlesex University London wanted to break away from the traditional way of telling students about the wide range of HE courses available, and instead bring their offer to life in an interactive, fun way that would appeal to today’s undergraduates.
The Personalised Video Builder encourages MUL’s prospecitve students to select courses of interest, reasons for considering university and any support needs they may have – creating a video that’s unique to them whilst allowing MUL to serve tailored content. By delivering this exciting, personalised content – and avoiding the need for a catch-all course guide – prospective students are infintely more engaged and likely to convert.
Our advanced software allows your audience to tailor your marketing to them. So you can do the impossible: delivering personalised content from the beginning of the sales funnel.
Your customers receive a bespoke marketing video that you know they are genuinely interested in. And you receive data about their preferences as well as their name and email address, which you can add to your CRM system and use in future campaigns.
Statistics repeatedly demonstrate that personalisation improves marketing performance
Giving your audience the opportunity to tailor content precisely to their requirements will increase communication effectiveness
Provide personalised content for your consumers without the requirement for any pre-existing data
Calls to action that align entirely with your campaign, relevant to the bespoke content provided
Our data capture form collects name and email address while the builder collects information on preferences
Reuse your personalised video builder as many times as you like, for unlimited different campaigns
of consumers are willing to share data for a personalised experience
of consumers only engage with marketing messages tailored to their interests
lift in business results
increase in e-newsletter click throughs
boost in revenues
Our in-house teams specialise in creative concepts, video production, personalisation and data handling. We’ll manage your whole project under one roof from concept to completion. Once our developers have built your personalised video builder, it can be reused as many times as you like. Our video team will always be available to discuss new creative to refresh your campaigns and update your solution whenever you need to.
The personalised video builder sits on your website, or on a microsite that can be linked to from or embedded into your website. You upload video clips to it and then share the link to your personalised video builder with your customers.
When your customers visit the builder, they view the clip thumbnails and are invited to select anything that interests them. They ignore anything that doesn’t float their boat.
Once they’ve made their selections, your customers are taken to a data capture form where they input their details. Their bespoke video is rendered based on their selections and plays on-screen.
At any time from the admin dashboard you can download data on each customer’s preferences as well as the information (name and email address) that they have supplied on the data capture form. You can then continue to target these highly engaged customers with interesting, bespoke content.
The easiest way to understand the builder is to try it for yourself. We've built our fun Personalised Billionaire Club to let you do just that. Have a go: