Vlogging done right

Vlogging done right

Vlogging is a great marketing tool: it’s good value; it’s authentic; and it’s an easy way to generate a lot of interesting and engaging content, quickly. Audiences tend not to notice the behind-the-scenes work that an organisation might have done to...
Six reasons why personalisation matters

Six reasons why personalisation matters

It’s no great newsflash that personalising communications has long been a priority for marketeers. But sometimes, it’s helpful to remember why – and what the options are.   In a world where we are bombarded with up to 10,000 marketing adverts...
Covid-19 research insights

Covid-19 research insights

We recently commissioned another in-depth qualitative study with prospective university students and we’d like to share those insights with you… The main purpose of this primary research piece was to inform the design and build of Vepple. However, a...
Connecting with WP audiences using Vepple

Connecting with WP audiences using Vepple

UCLan has widening participation in its bones and was one of the first universities in the UK to invest in Vepple – the Revolution Viewing virtual experience platform.  We know that students aren’t getting the support that they need from their parents, friends and...